Introducing the Gold Laces Conference for Bootstrappers and Side Hustlers


See, you need to pull yourself up by your bootstraps, but on a shoestring budget. And, yes, these shoes don’t actually have bootstraps.

One of the things I wanted to do for my second startup was to do it with as little burn as possible. For me, this meant doing as much work as I could as a side project until I was ready to make the leap. But even though I’m a 2x founder, a 3x early startup employee, and a former VC, it was still hard to figure out the right way to do it. I wanted to make sure that I protected myself and made progress on my idea, all while still doing right by my employer.

After a lot of Googling and seeing ads for way too many online “courses”, I decided that I couldn’t wait and that I should just do the best I can. It’s worked out OK — my startup had a good beta launch on Product Hunt and we have lots of users from all over the world. But it was still harder than it should have been.

So I decided that now that I’m full time on Braid, I could do a side project to help people who were in my position a year ago. I’m announcing the Gold Laces Conference, a small conference for people interested in side projects and bootstrapping a business.

Instead of platitudes and inspiration, Gold Laces is all about the mechanics of bootstrapping. We have lawyers, accountants, marketers, and founders who will tell you exactly what do to, what not to do, and why. You’ll get specific referrals to tools, products, and platforms that can help — all for free or super cheap.

There are lots of strategists and consultants out there who want to charge you hundreds of dollars to just talk about whatever. Instead of doing that, or spending nights and weekends doing research, Gold Laces is one intense day that will tell you exactly what to do, how to do it, and why it works. With early bird tickets at just $99 for a whole day, including lunch and discounts, it’s a way better investment than some quickie online course.

Lastly, we’ve saved two slots for people who would love to contribute but who we haven’t had the pleasure of meeting yet. If you have actionable advice on how to bootstrap or successfully run a side business, please reach out. We specifically would love first-time speakers, underrepresented minorities, and veterans to reach out.

So if you’re a bootstrapper, side projecteer, or wanting to start your own thing the right way, please join us for Gold Laces Conference in Oakland on Saturday, July 23.